
Alltop

Alltop répertorie de nombreux articles sur l'entrepreneuriat social à travers le monde.
16.05.2012 Realigning Health with Care
16.05.2012 What Does Innovation Look Like?
Having traveled to both East Africa and India over the past several weeks, I’ve been reflecting on what ‘innovation’ means in different contexts. It’s easy to get caught in a technology-centric worldview in places like Bangalore and even Nairobi these days. But when I get past the superficial stories and dig a bit deeper, I realize that impactful innovation is less about shiny tools and technology and more about ‘listening to users’ and transforming social processes to solve problems that matter to people.
My walk through a Delhi slum comes immediately to mind. While there I visited Operation Asha, a 2011 India Development Marketplace winner that is working to arrest the spread of tuberculosis (TB). India is one of the only countries in the world where the rate of infection is growing despite the falling incidence of the disease globally. The previous day, I sat with colleagues from Microsoft Research in Bangalore who explained the simple but critical advances they had made in writing open-source software to verify the identity of patients visiting clinics, aggregating data on missed doses, and using text messages to increase compliance.
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16.05.2012 Bold New World
16.05.2012 Photos: Our ONE Street Tweeter in action
16.05.2012 Delivering the Goods
16.05.2012 Techno-Optimists Beware
16.05.2012 Coding a Better World
16.05.2012 Oxfam America files lawsuit against the SEC
16.05.2012 Crowdsourcing – ThrdPlace
16.05.2012 Solving problems
Omidyar Network is a philanthropic investment firm started in 2004 by eBay founder Pierre Omidyar. Since 2004, the firm has invested close to $300 million in both non-profit and for profit ventures, all of which have a stated mission to catalyze social, economic, and political change.
TriplePundit has written about many of the companies that Omidyar has helped start over the years - Ashoka, Mango, Kiva.org, CouchSurfing, and D.light just to name a few. Last week Nick Aster had the pleasure of attending the Omidyar Network's annual executive forum in Redwood City, CA. It's an event designed to bring all of the Omidyar Network's grantees and investments together under one roof for 3 days of brainstorming, inspiration, and learning.
This year, the vast majority of Omidyar's 100+ companies had at least one representative present, some having traveled from as far as Zamiba. The network's areas of investment are concentrated in two main areas: Access to Capital (focusing on microfinance, property rights & entrepreneurship) and Media, Markets & Transparency (focusing on technology and government/corruption).
Determining which of the world's problems can be solved with profit generating entrepreneurial ideas and which are more suited for traditional non-profits is a difficult decision. It's one that Omidyar grapples with every day. Nick sat down with Matt Bannick, Managing Partner for Omidyar Network to look for some perspective:
This article was reprinted with permission from TriplePundit.
Lire la suite16.05.2012 The Best Business Ideas that Contribute to your Community
If you are an entrepreneur searching for the best business ideas that will contribute to your community you have found the right article. There are a wide variety of best business ideas that can contribute to your community such as a lawn care company, tree removal company, general landscaping company, or any business that creates more jobs. If you can run one of these businesses successfully, you will increase the …
...[Continue reading The Best Business Ideas that Contribute to your Community]
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Lire la suite16.05.2012 Startup: Not for the Faint of Heart
16.05.2012 Innovation challenge! Sierra Leone women compete for business funding

In Sierra Leone, an NGO sponsors a business plan contest that strives to change the gender makeup of the country’s entrepreneurs.
The African Foundation for Development in Sierra Leone (AFFORD-SL) creates jobs for underrepresented individuals and offers coaching and mentoring services. Despite Parliament's current review of a 30 percent quota for women to assume positions in government and leadership roles, women are largely marginalized in society. Most rural women don’t work outside the home unless it’s in agriculture, and those that do are subject to the largesse of their husbands and other males.
But AFFORD-SL, along with the Sierra Leone Ministry of Trade and Industry and the Department for International Development, seeks to improve their status through a competition called Business Bomba.
Entrants from four regions in Sierra Leone—Freetown, Makeni, Bo and Kanema—pitch business plans to NGO representatives and independent business advisors. The rigorous four-phase competition includes workshops, training and mentoring. Twenty-two finalists are selected with 12 winners representing five categories, one of which is open only to women. Each finalist must pitch a business plan to the panel of judges—a daunting task to many, as a large percentage of the population isn’t college-educated. The top winners in each category receive $23,000 to help jumpstart his or her business. Former winner Eva Roberts developed Morvigor Tea, a homegrown variety that is now available throughout the capital, Freetown.
AFFORD's contests are a low-cost way to shine light on those innovative, effective small business ideas, one Eva Roberts at a time.
Lire la suite16.05.2012 Calling the new middle class
Environmental responsibility is an important part of any good business – and contact centers, many located in countries with emerging economies, can have a tremendous impact on creating new generations of environmentally and socially aware citizens. In fact, the contact center industry is helping to create a new middle-class in developing countries, offering highly sought-after jobs with good pay and benefits. Knowing that you can care for your family opens up an entirely new world of possibilities, allowing you to devote time and energy towards caring for other issues that matter, like environmental action.
This is exactly what is happening in countries like the Philippines, Guatemala and El Salvador, where the majority of TELUS International’s contact center outsourcing locations are based, by creating a new generation of environmentally aware citizens.
Our Corporate Social Responsibility (CSR) event coordinator in Central America commented, “Here, the environment is not as big of a deal as poverty, security or education, but it is starting to gain importance as new generations see the impact of illegal dumpsters, carbon dioxide emissions, wasted electricity, and natural resource abuse on the health and welfare of the people.”
There’s also a huge benefit in numbers when you consider that call center companies often have thousands, if not tens of thousands, of agents that can be mobilized around a cause. Call centers can make a big difference in these emerging economies.
At TELUS International, we’ve mobilized our team members in a number of ways. We have:
- Created an internal social network (called T-Life), which features a ride sharing, or carpooling, program. This program not only reduces carbon footprint, but also creates opportunity for people to partner with others to get to work, which can be challenging in emerging countries that have poor transportation systems.
- Started local “Green Teams” and ran events like Let’s Green our Country; installing white boards in call centers to reduce paper use; using energy efficient light bulbs, partnering with local producers and raising awareness of green events, such as World Environmental Day (June 5).
- Encouraged recycling by holding internal contests to raise awareness among employees. At the end of 2011, this initiative resulted in 800 pounds of recycled paper equivalent to saving more than 30 trees (again, in a country where recycling is not the norm).
[pagebreak]Collectively, these initiatives continue to make a big impact.
Last year also marked the fifth annual TELUS Day of Giving in the Philippines where some 2,000 team members participated. Since 2007, TELUS International team members have volunteered more than 35,000 hours in Filipino communities, dedicating their time towards nation building and community service.
Through this project, TELUS International continues to organize activities focused on improving the environment and building homes for deserving families in Manila. For five years in a row, our TELUS International team members have cleaned the Pasig River, cleared land for homes and playgrounds away from contaminated riverbeds and building homes. In the TELUS-GK Village, the team has built 71 homes and a three-story multi-purpose hall and they have started to build a second TELUS-GK Village with another 125 homes already on the way.
This initiative continues to expand globally: in 2011, the TELUS Day of Giving took place in six different countries around the world. Activities included house construction and painting, school construction, medical missions, clean-up drives, tree planting, children’s activities, lectures on healthy living, environmental awareness and livelihood sessions.
Environmental and social responsibility is a fundamental part of our culture at TELUS International. In fact, it ties directly into our brand – ‘the future is friendly.’ We believe a friendly future and healthy environment go hand-in-hand. This is why we continue to develop programs to help foster a corporate culture of giving by creating opportunities that help make positive differences in the communities where we live, work and serve.
While we are proud of the programs we have in place, we acknowledge that there is much more work that can, and must, be done. As a global leader, we are committed to keeping environmental and social responsibility at the forefront of our decision-making and will continue to make it a priority.
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About TELUS International
Jeffrey Puritt is president of TELUS International – a provider of BPO and contact center solutions to global clients. TELUS International is the global arm of TELUS, a leading national telecommunications company in Canada, with $10.4 billion of annual revenue and 12.7 million customer connections. For more information, visit: www.telusinternational.com.
Lire la suite16.05.2012 Talking G8, hunger and food security with USAID’s Don Steinberg
16.05.2012 Lost in Translation
16.05.2012 The Everchanging Cost of the Sun: Solar Energy's Sustainable Finance Problem
The sun produces enough energy in one second to fuel our current needs for 500,000 years. So why don't you have a solar system on your roof?No toxic by-products. No pollution. No threats to the environment. Quiet production. Solar energy is one of the cleanest ways to produce energy. And it would take up just 0.3 percent of the world's land area to supply all of our energy needs.[1]The sun is not only the world's most abundant source of energy by a long shot, it will be around long after humanki Read Full ArticleLire la suite16.05.2012 Meg Worden, Feed Me Darling : How I Have Fun, Do Good
During a nutrition summit last year in New York, I was listening to Deepak Chopra speak (which was awesome), and he was talking about different kinds of happiness. Some choices give you pleasure in the short term and some choices give you long term fulfillment. And the fastest way to long term fulfillment is to seek the happiness of others, he said.
The idea that pleasure is more deeply inherent in service than selfishness thrills me. Doing good is fun. And it’s a sweet life to have been able to turn service into a supportive business model. My work as a Health Coach is deeply rewarding. And incredibly fun. I get to talk to brilliant women all day long. There is always a lot of laughing. And witnessing of miracles.
Also, I am a writer, storyteller, and part time editor of other people’s novels. Story is incredibly important to me. It is both integrated into my coaching practice, and spilling over the edges in its own lovely world. Learning how to tell a personal story is a powerful tool for healing. Or more accurately, learning that we can tell our own story. That we don’t have to be chained to the singular story of suffering looping around in our mind. We can rewrite it as a beautiful adventure anytime we like. And then when we take it to the world, sharing a story is a direct pathway to human connection, open heart to open heart.
Really, this is only the tip of a very long fun/good list that would include spending time with my tough and tender little boy, taking him to museums, restaurants, parks, the climbing gym, letting him ride his bike to his friend's house. I love how he comes home smelling like fire and mud. Music, walking, running, happy hour with girlfriends, yoga, living by the ocean, and the way the internet bends time and space so I can meet people anywhere at anytime. Supporting art and artists, writers and books. Reading. Feeding people. Breathing…
If you liked this post, you might like past Have Fun, Do Good guest posts:
- How to Find Your Have Fun, Do Good
- Zen Peacekeeper, Marianne Elliott, Shares How She Has Fun, Does Good
- Leonie Allan of Goddess Guidebook Shares How She Has Fun, Does Good
- Amy Potthast, Idealist.org: How I Have Fun, Do Good
- Amy Sample Ward, Community Builder and NPtechie: How I Have Fun and Do Good
- Jennifer Moore, Monaluna Designs: How I Have Fun, Do Good
- Elisa Camahort Page, BlogHer: How I Have Fun, Do Good
- Allison Jones, Millennial Leader: How I Have Fun, Do Good
- Beth Terry, Fake Plastic Fish: How I Have Fun, Do Good
- Katya Andresen, Network for Good: How I Have Fun, Do Good
- Kimberly Wilson, Tranquility du Jour: How I Have Fun, Do Good
- Lisa Sonora Beam, The Creative Entrepreneur: How I Have Fun, Do Good
- Heather Meyer, Work it Out!: How I Have Fun, Do Good
- 7 Ways to Have Fun and Do Good
- Jennifer Lee, Right-Brain Business Plan: How I Have Fun, Do Good
- Wendy Harman, Social Media Maven: How I Have Fun, Do Good
- Tara Sophia Mohr, Wise Living: How I Have Fun, Do Good
- Jen Louden, Savor and Serve: How I Have Fun, Do Good
- Emily Goligoski, The SanFranista: How I Have Fun, Do Good
- Desiree Adaway, Global Service and Leadership: How I Have Fun, Do Good
- Jamie Ridler, Creative Living: How I Have Fun, Do Good
- Mary Mulliken, Intentional Motherhood: How I have Fun, Do Good
- Amy Kessel, Unfurling: How I Have Fun, Do Good
- Jocelyn Harmon: People, Words, Technology & Truth: How I Have Fun, Do Good
- Christine Egger, In Conversation: How I Have Fun, Do Good
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16.05.2012 Reader Question: How to Find Major Donors
About the Author: Nell Edgington is President of Social Velocity (www.socialvelocity.net), a management consulting firm leading nonprofits to greater social impact and financial sustainability. Social Velocity helps nonprofits grow their programs, bring more money in the door, and use resources more effectively. For more information, check out Social Velocity consulting services and clients.
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16.05.2012 Describing The Value of Your Product
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16.05.2012 Delivering Dignity in the Arab World through Political and Economic Reform
16.05.2012 APP to Suspend Natural Forest Clearance
Asia Pulp & Paper is suspending natural forest clearance on its own pulpwood plantations in Indonesia, effective June 1, as part of a new commitment to international standards on High Conservation Value Forest (HCVF). APP, which is the world’s third largest paper supplier, will ask its independent suppliers to abide by the new principles – [...]Lire la suite16.05.2012 Obama, Bono, G8 leaders… and YOU!
16.05.2012 Ericsson Sustainability Report: Direct Carbon Intensity Drops 6%
Direct emissions from telecommunications firm Ericsson’s in-house activities totaled around 0.84 Mtonnes during 2011. This corresponds to a six percent reduction in direct emissions intensity from Ericsson’s activities year-on-year, according to the company’s 2011 sustainability report. Last year, the CO2 emissions associated with the lifetime operation of Ericsson products in operation totaled approximately 24 Mtonnes. [...]Lire la suite16.05.2012 Steel Plants Could Provide 20 MW of ‘Green’ Thermal Energy
Steel plants located just outside Sheffield’s city center could be connected to the UK city’s existing district heating network (pictured) to provide an extra 20 MW of thermal energy, Phys.org reports. Steel companies actually spend money to cool flue gas and the water used during manufacturing, so heat recovery helps them to save money while [...]Lire la suite16.05.2012 Policy & Enforcement Briefing: Google Wind Line, EU Aviation, Superfund Settlement
Here’s the latest policy, enforcement and legal news affecting corporate environmental and energy executives. Today’s briefing includes 10 items. The $5 billion, Google-backed offshore wind energy transmission line proposed for the mid-Atlantic U.S. will advance to an environmental review stage after the Bureau of Ocean Energy Management found that there is no competitive interest. After [...]Lire la suite16.05.2012 NREL Model Improves Predictions of Shade Effects on Solar PV
Using microinverters instead of typical string inverters can improve solar panels’ performance in shade by more than 12 percent, according to a new National Renewable Energy Laboratory test procedure, which the lab says greatly improves the accuracy of predictions about shade effects. Shade hinders photovoltaic performance, which is why solar installers consider it in PV [...]Lire la suite16.05.2012 Starting Up? Avoid These 3 Common Mistakes
16.05.2012 SustainAbility 25th Anniversary Party
SustainAbility 25th Anniversary Party
Last month marked SustainAbility’s 25th birthday, and on Monday 30th April we celebrated this momentous occasion with a gathering of many people we have worked with over the years. There was a lot of reminiscing, laughter and of course plenty of cake! But there was also a lot of talk about the transformational changes we as a society now need to make to scale up – and speed up – the progress that has been made to date.
For those of you who would like to know more about how we got here John Elkington reflects on the past quarter century in his latest blog.
Here’s to driving the change that’s needed in the next 25 years!
16.05.2012 How to defeat the massive plug-load monster
16.05.2012 Anti Malarial Nanofibre Fibres and Apparel
...material scientist Frederick Ochanda has teamed up with designer Matilda Ceesay to create what is described as a "fashionable hooded bodysuit" embedded at the nanolevel with insecticides to ward off mosquitos that could carry malaria.More here
Regular mosquito nets are treated with insect repellant, which lasts about six months. The material that the bodysuit is made from, however, contained clustered crystalline compounds known as metal-organic frameworks, which allow three times more insect repellant to be loaded than a traditional net. This means that the garments could be worn throughout the day to provide protection that doesn't wear off as quickly over time.
Frederick Ochanda, a postdoctoral associate at Cornell's Department of Fibre Science and Apparel Design teamed up with Gambian fashion designer Matilda Ceesay to create the hooded bodysuit and five other outfits.
16.05.2012 Carbon Economics Can Change Climate Behaviour
This article originally appeared on Ethical Corporation website.
At the end of this year the first commitment period of the Kyoto protocol expires. Not because it has succeeded in tackling climate change. Far from it. While there were many positive effects resulting from the protocol, getting carbon reductions down to a safe level has not been one of them.
The climate challenge looms larger than ever, and the governments of the world still don’t have a plan to address it. What should be done as Kyoto expires, and what will it take to make real progress?
Recently, SustainAbility and GlobeScan surveyed more than 800 sustainability experts and practitioners located in more than 70 countries, this time to ask about their views on climate change policy.
Tools ranked
We asked our respondents to rank the effectiveness of various tools to address climate change. Notably, the tools garnering the most support – economic instruments, regulatory approaches and technology development – are those that will change the cost of emitting greenhouse gas emissions (GHGs), and consequently change the economics of energy.

Fig 1 – Most effective approaches in terms of their likely effectiveness in providing global solutions to climate change post-Kyoto
It seems that this group of experts (see Fig 1) recognises that changing behaviours won’t happen based only on a better understanding of the effects of global warming. The environmental community has been trying that for about two decades.
Real, lasting and widespread change requires a shift in how carbon is priced. And that will occur most effectively through the use of economic instruments, regulatory approaches and technology advancement.
Economic instruments
Even corporate respondents, who unsurprisingly favour technological solutions on climate change more than any other sector, also see comparative value in regulatory approaches and economic instruments.
Among economic instruments, the one seen as potentially most effective in providing global solutions to climate change, by a wide margin, is tax on greenhouse gas emissions (see Fig 2).

Fig 2 – Rating of economic instruments in terms of likely effectiveness in reducing climate change after 2012, if implemented
Surprisingly, emissions trading schemes are seen as the least effective economic instrument (this compared to its second place ranking in a similar 2006 survey). This result may be influenced by the evident shortcomings of the European Union emissions trading scheme, which has so far resulted in neither the intended reductions in CO2 emissions, nor a stable and substantial price on carbon.
Europeans, however, tend to still have some faith in regulatory approaches and are less convinced by technology than respondents from other regions (see Fig 3).

Fig 3 – Most effective approaches in terms of their likely effectiveness in providing global solutions to climate change post Kyoto, by region. *Includes Asia, Africa / Middle East, and Latin America / Caribbean.
But overall results show a strikingly low level of confidence that international agreements, such as a successor to the Kyoto protocol, will result in adequate solutions. This is reflected in the relatively low expectations of the Rio +20 Conference on Sustainable Development coming this June, as well as the quiet surrounding COP-17 in Durban in December 2011.
Cost focus
So our experts seem pretty clear in their view on what must be done to address climate change in the post-Kyoto protocol era: change the cost of GHG emissions, change the economics of energy.
Make it more expensive to emit more, and less expensive to emit less. That is what will really drive behaviour change, at the institutional and the individual level. We don’t need a complex scheme of capping and trading. Instead governments should utilise taxes, tax credits and rebates, and support technology development.
Does this mean that companies and individuals should sit back and wait for governments to act? Certainly not.
We know what great influence business has in shaping public policy in many countries throughout the world. The voices opposing action on climate change are at present loud enough to stymie progress. What is required is for those companies who understand the implications of climate change – to their business and to the broad economy – to make their voice more prominent.
It is not enough to “not oppose” policies and actions that move us toward a low-carbon economy. Policy-makers need to know that business supports action on climate change because it is essential for long-term business success.
For the full results of the Climate Change Policy Options: Beyond Kyoto
A GlobeScan / SustainAbility Survey, click here.
16.05.2012 The Avon Lady Comes to Mozambique, Hawking Cookstoves
CleanStar invests in, builds, and scales triple-bottom-line business models in emerging markets around the world. CleanStar Mozambique, their latest and fastest growing project, was founded to tackle the cook stove problem with a bilateral solution: new clean-burning stoves and an ethanol processing facility to fuel them. But how do they gain traction in a saturated market?
16.05.2012 Chevron’s 2011 CSR Report Provides a (Too) Rosy Picture of the Company
Few years ago a CSR report released by an oil company sounded like an oxymoron. Even later on when these reports have become more common, it still looked to many people as a greenwashing attempt. After all, can a company really show it cares about the environment and stakeholders when its core business is oil production? I was hoping Chevron’s 2011 CSR report would prove this assumption to be wrong and that the “bad guys try to be better.” Is it too much to ask in 2012? Apparently yes, although to be honest, there is no simple answer of Yes or No to this question. While it does look that Chevron is making some progress, these are mostly baby steps, and when you’re one of the largest oil companies in the world baby steps might not be enough.
16.05.2012 Lok Capital and Acumen Fund announce Rs. 7 crore investment in Hippocampus Learning Centres
Lok Capital and Acumen Fund announce Rs. 7 crore investment in Hippocampus Learning Centres, a rural education services provider, signaling both funds’ first foray into education.
HLC improves education quality and generates employment through pre-school and after-school learning programs in rural India.
Bangalore, May 2012: Lok Capital, one of the largest dedicated funds[.....]Lire la suite15.05.2012 Has the well run dry?
The End Polluter Welfare Act would end fossil fuel subsidies, and save over $10 billion a year and more than $110 billion over 10 years.
Senator Bernie Sanders (I-VT) and Rep. Keith Ellison announced they would introduce the bill to Congress during a press conference with 350.org. The bill would specifically end tax breaks for fossil fuel companies, plus eliminate special financing, end taxpayer funded R&D, and set fair royalties policies.
Bernie Sanders describes the End Polluter Welfare Act in an op-ed piece for Reader Supported News, as the "most comprehensive ever introduced on this subject." Sanders added that the Act "ends all the tax breaks, the special financing arrangements, and the federal research and development funding."
A fact sheet by 350.org lists the money that would be saved by eliminating fossil fuel subsidies:
- $14 billion saved by eliminating the intangible drilling deduction
- $12 billion saved by repealing a 2004 law that allows fossil fuel corporations to take deductions aimed at helping American manufacturers by claiming they are manufacturers
- $6.8 billion saved by closing the loophole that allows corporations like BP to deduct money they spend cleaning up their own oil spills and paying damages
- $2.4 billion saved by stopping fossil fuel companies from investing through Master Limited Partnerships, an option not available to clean energy businesses
- $3.7 billion saved by shutting the federal Office of Fossil Energy
- $10.6 billion saved by recouping lost royalties for offshore drilling in public waters
The fossil fuel sector definitely gets the proverbial lion's share of subsidies compared to the renewable industry. Fossil fuels are subsidized at almost six times the rate of renewable energy. From 2002 to 2008, the federal government gave the fossil fuel industry over $72 billion in subsidies while the renewable industry only received $12.2 billion.
The majority of Americans favor ending fossil fuel subsidies. The Yale Project on Climate Change's November 2011 survey found that 70 percent of Americans opposed federal subsidies for the fossil fuel industry, including 67 percent of registered Republicans. As Senator Sanders put it, "People are sick and tired of seeing the same folks who want to cut nutrition programs for hungry children fight tooth and nail to preserve federal tax breaks that go to ExxonMobil - one of the most profitable corporations in history."
Senator Sanders is enlisting the help of citizens to garner support for the bill by asking them to sign a petition. Perhaps the petition will help the bill have a fighting chance of survival. However, past bills trying to end fossil fuel subsidies were defeated, and this particular bill is the most ambitious of them all by seeking to effectively end subsidies to fossil fuel companies. But if anyone can pull it off, it's the independent Senator from Vermont.
Photo: Skytruth via Flickr cc (some rights reserved)
Lire la suite15.05.2012 Benetech’s New Image Description Tool Improves Accessibility of Graphical Content for Students with Print Disabilities
DIAGRAM stands for Digital Image and Graphics Resources for Accessible Materials. Our DIAGRAM Center is dramatically changing the way image and graphical content for accessible educational materials is produced and accessed. Before this initiative, critical illustrations in math and science books could only be studied by those reading traditional texts. The Poet application allows users to upload a digital book, quickly review and navigate to images in the text, and add image descriptions that assist readers with print disabilities such as vision impairments. Poet presents the images within the text, which allows the describer to fully understand the context.
Sighted readers receive all the text and images in a printed book so the subject comes across completely. Poet will give readers with vision impairments access to fully described images which is especially important for textbooks that contain lots of charts, graphs, and maps. This is especially true as more and more important textbook content is only presented in a graphical form. To add image descriptions to a DAISY book, a teacher or other user of digital texts could visit a website that is hosting Poet, such as poet.diagramcenter.org and upload a book from their school server, or select a book that has already been uploaded. The teacher could then add alternate image descriptions and download the book again when they are done. Any ebook in the DAISY 3 format can be submitted for image descriptions and read by DAISY compatible software that supports image description playback. Information about devices that support image descriptions can be found at the DIAGRAM website.
The DIAGRAM Center was launched in May 2010 by Benetech with support from the US Department of Education, Office of Special Education Programs (OSEP). The Center is managed by Benetech in partnership with the WGBH National Center for Accessible Media (NCAM) and US Fund for DAISY (USFDAISY). Two members of the DIAGRAM community were just honored by the White House as "Champions of Change" for their work supporting science, technology, engineering, and math (STEM) education and employment for people with disabilities. George Kerscher, a co-Principle Investigator of the DIAGRAM Center through our partner the USFDAISY, and Steve Jacobs, a member of our Tactile Graphics working group, have both been honored.
Benetech's digital Bookshare library is currently using Poet to add image descriptions for its accessible ebooks used by people with print disabilities. The descriptions are inserted into the book’s digital files and are read aloud by accessible book-reading applications such as Benetech’s Go Read (Android) or Read2Go (iOS/iPad/iPhone) apps. Bookshare is seeking volunteers who can apply their expertise in specific subject matters to describe images. Once volunteer describers sign up as Bookshare volunteers, they can log into the Poet tool, select books, view the images, and enter descriptions for a variety of texts. Books with image descriptions will go back into the Bookshare library for students with print disabilities to use in their coursework. The texts include Bookshare’s well-established digital rights management (DRM) protections which use electronic fingerprints in addition to legal agreements. This approach safeguards against illegal sharing of books, yet allows students to use their preferred assistive devices to access the books they need.
Bookshare volunteers have already described thousands of images primarily in science, technology and math textbooks at the junior high and high school level. Groups such as high school or university clubs are welcome to participate. A pilot image description project at Brigham Young University is reaching out to students in the English, engineering, and education departments asking them to help ensure that every student has equal access to textbooks.
If you or your school group would like to volunteer to add image descriptions to accessible books, please get in touch with us. Together, we can help ensure that graphical illustrations are available to readers with print disabilities and make the promise of equal education for all students a reality.
15.05.2012 Gender Roundtable: All Development is Local
15.05.2012 Patagonia in Canada: Toronto Store Makes Sustainability A Driving Goal
The Patagonia activewear brand and story is well known and is synonymous with corporate sustainability and citizenship. In Canada, Patagonia is the new kid on the block. Literally. Its first retail store opened less than two years ago in the vicinity of Europe Bound and Mountain Equipment Co-op. But already the store has become a hub for raising environmental awareness and advocacy activity. In a phone interview with Andrea Reekes, manager of the Toronto Store, she explains how the brand and mis Read Full ArticleLire la suite15.05.2012 Getting Ready for Its Rio+20 Debut: The Natural Capital Declaration
In the run-up to Rio+20, more finance sector CEOs have made a commitment to support the preservation of ecosystem servicesThe concept of "ecosystem services"that humans benefit from the products that nature providesis an ancient one. Even Plato realized the connection:"What now remains of the formerly rich land is like the skeleton of a sick man with all the fat and soft earth having wasted away and only the bare framework remaining. Formerly, many of the mountains were arable. The plaines that Read Full ArticleLire la suite15.05.2012 Reform in Myanmar brings growth but needs caution
Reforms and investment are opening new doors and promising growth for Myanmar. But what’s exciting for some Burmese and the West brings a downside for many refugees.
The country, also known as Burma, has made headlines recently for its rapid political reforms and promotion of economic opportunity. These days in Yangon, “foreign businessmen in well-tailored suits are driven down potholed streets and past crumbling colonial buildings to meet potential partners...[and] hotel owners, whose businesses suffered during [recent] years are raising prices for what few rooms they have available,” reported the New York Times last month. But as the West eases longtime sanctions against Myanmar and begins to invest, the changes could further shut out an already suffering group: refugees from the country’s six decades of internal strife.
Large numbers of Burmese continue to live outside their country in refugee camps. Most hope to return and find work in their homeland someday. But if they lose access to education and other social services now, they also lose the chance to gain from market access down the road.
Last month, the U.S. Treasury Department announced it was easing restrictions on financial transactions of private groups involved with development and humanitarian assistance work in what has become Southeast Asia’s poorest country, according to the Huffington Post. The relaxed restrictions come as a response to civilian elections in the military-dominated country, which brought parliamentary seats to the opposition party of long-time human rights activist Aung San Suu Kyi. Other western countries quickly followed suit, as the European Union and Japan also loosened sanctions, according to The Development Newswire.
But amid growing foreign investment and glimpses of promising market-based growth, rapid internal changes also bring challenges for the refugee population.
Close to 150,000 refugees who fled conflict currently live in tent camps on the Thai side of the Thai-Myanmar border. Most are from the Karen state, a region ensnared in turmoil for decades. Unable or afraid to return home, and not permitted to work in Thailand, they depend on international aid for survival and livelihood. But between global economic pressures on aid groups and the exploding need for aid within Myanmar, outside support to border camps is drying up fast.
“Before, we were in a very difficult position, but at least we had the food that we needed," Saw Eh So, a refugee living on the border, told The Christian Science Monitor. "Now we have to find ways to find the food ourselves."
Social service money is running low, too. The Karen Refugee Committee - Education Entity, which oversees education in the camps, reports that it has lost much of its funding. While cuts in aid began before the easing of sanctions and are heavily influenced by global economic and political pressures, rapid changes in Myanmar’s relations with the West are expediting the process.
Many NGO workers on the border are “concerned that the funding is being withdrawn too quickly, without proper withdrawal plans, and before the refugees are ready to go back,” according to the Christian Science Monitor. But some see exciting new opportunities within Myanmar and believe that refugees will quickly seek to return home as reforms continue.
The return of Burmese refugees to their homeland is clearly desirable. But it won’t happen overnight, and refugees need to return to a safe and stable home with promise of economic opportunity. Market growth is slower than one election, and the home region of most refugees is still far from being a peaceful land of economic promise.
Saw La Plan, a Karen leader in Umpiem refugee camp, says he's not going back yet, because his home state has a long way to go despite broader reforms in the country. “There is still fighting, no development, and landmines everywhere," he told the Christian Science Monitor. "We have to stay here.”
But when refugees do eventually return, they’ll need education and skills to compete in the growing market-based economy that has the West so excited about Myanmar.
European Union officials respond to the easing of sanctions against Myanmar in this video from Agence France Presse.
15.05.2012 Van Jones Continues to Drive Change Through Fourth Social Venture
Van Jones, a 1994 Echoing Green Fellow, is a serial entrepreneur. In 1996, he started the Ella Baker Center for Human Rights, an organization that unlocks the power of low-income people, people of color, and their allies to transform California and the world. He co-founded Color of Change, an advocacy group for African-Americans, in 2005. In 2007, he created Green For All, a national nonprofit dedicated to creating jobs via an inclusive green economy. And most recently, he co-founded Rebuild the Dream, an initiative to restore good jobs and economic opportunity.
For nearly twenty years, Van has launched one initiative after another focused on economic development and he has been recognized by the World Economic Forum, TIME magazine, and Fast Company. He published The Green Collar Economy in 2008, with positive reviews from former Vice-President Al Gore and Nancy Pelosi. He had a small budget with promotion, but with the tenacity that is classic Van, a social marketing strategy landed the book at #12 on the New York Times bestseller list. And by connecting with a larger community of activists, the book went on to reach millions of people.
In March 2009, President Obama appointed Van to a newly created position of Special Advisor for Green Jobs, Enterprise, and Innovation. Sometimes referred to as the “green jobs czar,” Van preferred to be called the “green jobs handyman,” connecting agencies across the federal government to create jobs for a more green economy.
We are the midst of selecting our next class of Echoing Green Fellows, so we’re thinking a lot about what we look for in social entrepreneurs—those qualities that we have found will help an individual succeed. Because, ultimately, our goal is to find and nurture those people who will stop at nothing to leave their mark on the world—whether or not they fail many times in the process.
Van resigned from his position at the White House following a great deal of criticism in the media. He speaks of this struggle fairly openly and he doesn’t shirk away from questions. But, he also doesn’t let the naysayers distract him from continuing to push for change where it is needed. He says “I was there for 6 months. Best 6 months of my life, followed by the worst two weeks. ... What I saw there is why I am here today. I saw some of the most beautiful people, some of the most well intentioned people…”
Cheryl Dorsey, our President, speaks often about the social entrepreneurship quotient—a theory we have been developing over the past few years on the qualities of successful social entrepreneurs.
- They are focused, with strong abilities to execute—they just get things done.
- They are solutions oriented and they find opportunity in every problem.
- They are resource magnets—attracting people, human capital, media attention, and money to their work.
- And they have a deep and unshakeable obligation to a cause.
For us, Van exemplifies an Echoing Green Fellow. He has continually sought opportunity through every obstacle he encounters and he is constant in creating a more positive vision for economic opportunity in the United States. And he is continuing to nurture and cultivate the community around him—and the community that looks up to him. Just a few weeks ago, he gave a shout out to Lisbeth Shepherd, a 1993 Echoing Green Fellow and founder of Unis-Cite, and now the Executive Director of Green City Force, for her work to build sustainable, green cities by employing low-income youth.
We just wrapped Finalist Weekend and our deliberations are just getting started. We’ll be sure to have Van in the back of our minds when we hit a few rough spots.
15.05.2012 A Chinese Professor’s Take on China’s Economic and Social Progress
15.05.2012 Vision Launch
Summary
Vision Launch and Art Studio Inc. have joined together to introduce the power of "Vision" to at-risk-youth in the Miami area. A Vision is a purposeful forecast of one's future and encourages people everywhere to realize their greatest dreams, and hence reach their greatest potential. Vision Launch offers events and information for artists, musicians, companies, and entrepreneurs, as well as local youth to put their vision into reality.
Project Needs and Beneficiaries
Youth in Little Haiti are on a 'cradle to prison' pathway that costs more than the educational solutions to fix it. They live in extreme poverty, some with no electricity or running water and are exposed to violence, drugs, and poverty-related trauma. Most youth have never left their immediate community and suffer from under-exposure to positive role models, academic/career possibilities, and viable solutions for upward mobility.
Activities
As part of a comprehensive youth empowerment program provided by Art Studio Miami, Vision Launch provides classes and support to help students discover their own personal vision. By nurturing the healthy vision that they create for themselves, these students realize the possibility of greater success, and develop the belief in themselves to achieve it.
Potential Long Term Impact
By engaging at-risk youth in the creation of creative solutions, ASI is taking action to halt the "cradle to prison" scenario (http://bit.ly/Cradle2Prison) that is currently playing out for youth here in Miami, FL and contributing to a new pattern of upward mobility; empowering them towards self-sufficiency and inspiring them to be a catalyst for positive change in their own lives, communities, and the world.
Project Message
"By supporting each others' visions, we make a positive impact in those around us by generating fulfillment, joy, and a renewed sense of community in our world."
- Jodi Darren and Bill Holderby, Vision Launch Leaders
Project Sponsor: Art Studio Inc.
Theme: Children | Location: United States
Funding to Date: $0 | Need:$5,000
Project #10485 on GlobalGiving.org
15.05.2012 World economists agree: child nutrition is a best buy in development
15.05.2012 the lawyer i want to be
15.05.2012 The Business Lesson That Cost Me $30,000
15.05.2012 Untangled, at last
15.05.2012 Maternal morbidity: maternal deaths are just the 'tip of the iceberg'
Millennium Development Goal 5 sets out to “Improve Maternal Health” by 2015. To track progress on this target, researchers rely on maternal mortality ratios and rates of skilled birth attendance as indicators.
While these are important proxy measurements, maternal health is not the same as maternal survival. Indeed for every woman who dies from pregnancy-related causes, approximately 20 women develop maternal morbidities—illnesses and injuries that have a significant impact on their own health and that of their families and communities. Moreover, skilled birth attendance is not a panacea for achieving maternal health. One study in Bangladesh found that 40% of women who had facility births experienced postpartum complications, and 7% suffered a severe obstetric complication. Clinical terms like ‘morbidity’ and ‘fistula’ are another way of saying ‘a lifetime marred by suffering and stigma’ in the case of postpartum depression, psychosis or obstetric fistula.
Maternal morbidities can be acute or chronic and include mental health issues, infertility, anemia, fistula, infections, uterine rupture and scarring, and genital or uterine prolapse. Clinical terms like ‘morbidity’ and ‘fistula’ are another way of saying ‘a lifetime marred by suffering and stigma’ in the case of postpartum depression, psychosis or obstetric fistula. These conditions frequently stem from obstructed labor and they impact a woman’s ability to care for herself and her family. Often, maternal morbidities also result in financial hardship, stigma, social isolation, divorce and domestic abuse. And because women play a key role in care giving, food production and other economic activities, it is estimated that maternal morbidity costs the global economy $6.8 billion annually.
Last year, the Woodrow Wilson Center hosted an event on maternal morbidity in the developing world, and the resulting report was published in March 2012. The authors conclude that to truly improve maternal health, maternal morbidity must be recognized as a critical component of safe motherhood, and researchers must prioritize data collection that tracks morbidity outcomes. Furthermore, they argue that access to affordable and acceptable health care before, during and after pregnancy is essential for preventing and successfully treating pregnancy-related injuries and illnesses. The solutions are the same: better, faster transport, more education on the danger signs of complications, drugs and training at the community level, removal of user fees, better training of midwives, a steady supply of key commodities.
Lire la suite15.05.2012 Jolkona is on Pinterest!
15.05.2012 File Management and the Pragmatics of Digital Work
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15.05.2012 Mark Lee to moderate panel at Rio+20 Corporate Sustainability Forum
In cooperation with the Rio+20 Secretariat, the UN System and the Global Compact Local Network Brazil, the UN Global Compact will host the Rio+20 Corporate Sustainability Forum: Innovation & Collaboration for the Future We Want from 15-18 June 2012 in Rio de Janeiro.
Mark Lee, Executive Director, SustainAbility will be moderating the Opening Panel on The Business Case for the Green Economy on 17th June with the following panellists:
- Achim Steiner, Executive Director, United Nations Environment Programme (UNEP)
- Jochen Zeitz, CEO, Sport & Lifestyle Group, Chief Sustainability Officer PPR, Chairman of the Board of PUMA
- Barbara Krumsiek, CEO, Calvert Investments; Co-Chair, UNEP Finance Initiative
- Barbara Kux, Member of the Managing Board and Chief Sustainability Officer, Siemens AG
- Secretary Lucille Sering, Vice-Chair Climate Change Commission, Philippines
This session will be underpinned by UNEP’s publication: The Business Case for a Green Economy
15.05.2012 Join VERGE Virtual on 17th May
There is a new wave of technological change revolutionizing sustainability. Smart grid technologies, big data, the internet of things, smart buildings and intelligent transport systems, to name but a few, are changing the very nature of how energy, information, buildings and transportation are procured and managed.
VERGE London – hosted by GreenBiz and SustainAbility – will this Thursday, 17th May bring together senior executives, business leaders as well as thought leaders from government and think tanks to look at how the convergence of energy, information, building and vehicle technologies can further accelerate innovation and the creation of new business models in pursuit of a more sustainable world.
Add your insight to the conversation by joining VERGE Virtual, which offers live streaming of select sessions, opportunities to meet other online attendees and engage with speakers in online only chat sessions.
Join VERGE Virtual here.
15.05.2012 SustainAbility 25th Birthday Challenge
As we turned 25 we posed a challenge to our stakeholders to tell us, in 25 words or less, how they would motivate and inspire a classroom of kids to think and act differently, to catalyse the change we need.
The responses were rich and varied. John Elkington, SustainAbility’s co-founder, picked his three favourite entries and then the guests at our birthday party in London voted on the winner. The winning entry was from a teacher in India, Susannah Muench, who wrote from the perspective of her class:
Talk to us, not down to us. Listen, don’t lecture. Give us experiences, not fiction. Connect with us. Build our trust. Make. It. Real.
Just behind in second place was the short but beautifully effective:
Think like a planet.
And in third place, echoing the same “demonstrate, don’t tell” feel that came across in the winning entry:
Demonstrate principles of sustainability, equality, and compassion. Without influence from the current generation’s skepticism, allow students to connect the dots. Children are intelligent – stand back.
Congratulations to Susannah, who receives an iPad and a copy of John Elkington’s new book, The Zeronauts.
15.05.2012 Innovation in Africa
14.05.2012 ikusi: Storytelling on Latin American Non Profits
![]() | $10 — will help us afford transportation costs for visiting 5 organizations $20 — will help us afford cellphone costs for 1 month $50 — will contribute to the design of a new website platform for ikusi ![]() |
Summary
This project raises funds for the development of a new nonprofit organization which is called ikusi.
ikusi addresses the communication and visibility problems that nonprofit organizations have in Uruguay (and hereafter in Latin America). WE SEE, WE TELL, WE CHANGE. Would you help us?
Project Needs and Beneficiaries
There are about 600 non-profit organizations in Uruguay but most of them are unknown by the general public because they do not appear on the media, they are not online, they do not advertise. . . they have no voice. All of them are working with most of the needs and social issues of our society and they need help, volunteers, money, resources.. . recognition. But, for that, they necessitate to be visible in the first place.
Activities
For addressing the issue we are developing a nonprofit organization which we called "ikusi" (that means "seeing" in Euskera language). This nonprofit will provide communication services to other non-profit that require communication. The innovation is that ikusi uses journalism tools (such as video, storytelling,
photography etc.) to tell nonfiction stories that have to do with the nonprofits. lt is not "advertising" it is telling true stories, of real persons.
Potential Long Term Impact
With the funds generated through Global Giving we expect to make "ikusi" happen, so that we have all the elements needed to start generating these stories of nonprofit organizations in Uruguay (and in the near future, in other Latin American countries). We want to see what's happening, tell those stories and
change our realities.
Project Message
"ikusi can really change the way in which organizations put forward their message and commit people to their causes"
- Adriana Loeff, Journalist and ikusi supporter
Project Sponsor: ikusi
Theme: Technology | Location: Uruguay
Funding to Date: $0 | Need:$60,000
Project #10481 on GlobalGiving.org
14.05.2012 Mapping Cholera in Bangladesh
![]() | $10 — 100 dipsticks for diagnosis of cholera in patients $40 — Phone and mobile service for 1 health worker's data collection needs $100 — Treatment of 20 families suffering from cholera ![]() |
Summary
Every year, millions of Bangladeshis contract cholera - the nation's most prevalent diarrhea disease. Using cell phones equipped with data collection software, the Village Zero Project (V0P) aims to create a map that will show the proliferation of cholera in time and space, thus exposing where outbreaks most commonly originate. With this knowledge, water and sanitation infrastructure interventions can be implemented at the most disease-prone regions, helping to mitigate the spread of disease.
Project Needs and Beneficiaries
In the spring, the Bay of Bengal - which serves as a natural reservoir for the cholera bacteria - flows inland, observably causing the first outbreak amongst coastal communities. Waste containing the cholera bacteria enters the sewage system and remains untreated due to poor water and sanitation infrastructure. Therefore, during the late summer monsoon season, flooding of cholera-contaminated sewage into drinking water sources results in a second outbreak.
Activities
We predict that by identifying the index region where the spring outbreak begins (Village Zero), resources can be redistributed to this area and ultimately reduce annual disease incidence via preemptive prevention (i.e. geographically targeted improvements in infrastructure). To perform this task, we have designed an endemic disease mapping schematic for cholera in Bangladesh that will use mobile technologies to discover where outbreaks originate and how they proliferate.
Potential Long Term Impact
By mapping annual outbreaks of cholera in Bangladesh, we can provide essential consultation services to the nation's water and sanitation sector. Identifying the most disease-prone regions in Bangladesh will allow the sector to best allocate its resources in order to effectively prevent cholera. If successful in Bangladesh, this endemic disease mapping schematic may be used to significantly reduce infectious disease burden in resource-poor countries worldwide.
Project Message
In my motherland, millions contract cholera every year, resulting in incalculable lost wages and treatment expenses. Prevention is the only solution; Bangladesh cannot afford cholera.
- Maimuna (Maia) Majumder, CEO
Project Sponsor: The Village Zero Project
Theme: Health | Location: Bangladesh
Funding to Date: $0 | Need:$30,000
Project #10476 on GlobalGiving.org
14.05.2012 School Scholarships for 20 Students Gulu, Uganda
![]() | $10 — Will help pay for school fees $25 — Will help pay for school fees $50 — Will help pay for school fees ![]() |
Summary
This project provides 20 young war-effected Ugandan students to attend better schools for both primary and secondary education and also supplies the necessary scholastics for the students.
Project Needs and Beneficiaries
Due to the civil war in Northern Uganda between the government and the Lord's Resistance Army, many children within the country and the surrounding countries were abducted and forced to become child soldiers. While the community of Gulu is trying to rebuild itself, many families do not have the proper resources to ensure their children are safe and have optimistic futures. Through this project, we allow our students to attend schools in which both of these criteria are met.
Activities
We provide school tuitions, scholastics, and other necessary items in order for these young children to attend private Ugandan schools within the community of Gulu.
Potential Long Term Impact
We will ensure every one of our 20 beneficiaries graduates from secondary school, providing each one with the education needed to maintain future occupations.
Project Message
Bringing us scholastic material and paying our school fees because I know when they were not paying for us things were dark and our lives really changed when they started paying for us.
- Atim Sharon, Beneficiary, Student
Project Sponsor: Dwon Madiki Partnership
Theme: Education | Location: Uganda
Funding to Date: $0 | Need:$10,000
Project #10480 on GlobalGiving.org
14.05.2012 ReCoding Good: Impact investing, philanthropy and the new social economy
The next ReCodeGood charrette is May 15th. We will be looking at the policy implications of a social economy in which impact investing, new enterprise forms, philanthropy and nonprofit co-exist. You can read the full blog post at Stanford Social Innovation Review.
14.05.2012 FM Broadcast Stations supporting Disaster Victims
Summary
An FM broadcasting station for supporting disaster victims ("Disaster Broadcasting Stations") is a specific kind of Community Radio system to supply "Emergency Control Programs," "Life Support Information" and other community related programs that re-unite the minds of refugees away from their old communities. Also, they supply information for foreigners residing in those areas, who lack vital daily life information in their own languages.
Project Needs and Beneficiaries
Many of the victims who lost their houses by Tsunami are now living in "Temporary Houses". However, it is difficult to get a good radio reception in these temporary houses which are mostly built by the hill-side or in the valley. To solve this problem, detailed research works and designing by experienced engineers is necessary before setting up a station.
Also, many of the broadcasting stations started in a hurry with make shift equipments, thus upgrading is required to continue services.
Activities
BHN experts will help launch an FM station or give advice to stations already in service by visiting the sites.
Depending on individual problems found for each station, BHN will set up a broadcasting antenna, re-locate an antenna, build additional radio relay station, build roof-top antennas and/or connect radio wave boosters to individual houses, etc.
Also, installation of emergency back-up batteries is imminent as the blackouts could happen by the closure of nuclear power stations.
Potential Long Term Impact
The life in the "Temporary Houses" may be prolonged for, at least, some more years and the "Disaster Broadcasting Stations" are going to last for another 10 years.(after this period, most of them will transform to "community radio broadcasting"). During this period, broadcasting systems will play a more and more important role to connect people and prompt interaction between the town administrations and inhabitants to jointly making the "Town Rebuilding Plan."
Project Message
We decided to open a radio station but no one in our organization knew how to do it. Thanks go to BHN who did everything for us.
- AidTAKATA, Operator of Rikuzen-Takata FM Station
Project Sponsor: BHN Association
Theme: Disaster Recovery | Location: Japan
Funding to Date: $0 | Need:$50,000
Project #10457 on GlobalGiving.org
14.05.2012 Sharing Our Way toward Equality: Social Media and Gay Rights
Reposted with permission from Nonprofit Quarterly. To receive NPQ free in your inbox, sign up here.
Since the moment that President Obama stated that he supports same-sex marriage, there’s been a flurry of social media activity, both pro and con, on the issue. It’s obvious by now that social media has played a huge role in shaping Americans’ attitudes toward LGBT issues. But I would go a step further. Despite the unavoidable struggles and setbacks that lay ahead, the inherent qualities of social media make the passage of same-sex marriage and equal rights for LGBT individuals and families inevitable. Here’s why:
1. Social media is about storytelling, and so is the movement toward LGBT equality.
“Harvey Milk knew it was imperative to tell our stories—that people would change their attitude about gays and lesbians if we were out,” says Shaun Osburn, deputy director of online content at Equality California. “We don’t always agree with the politics of the people on our friends list, but we can relate to each others’ families and the desire to love and be loved.”
Opponents of marriage equality can say that traditional marriage is under attack, but it’s almost impossible to imagine a personal, heart-rending story that supports this line. Through the It Gets Better Project, LGBT people have been able to share their individual coming-out stories. Personal stories of same-sex couples are all over social media (see, for instance, this one). A few years ago, I was able to share my own personal coming out story via social media with high school friends I hadn’t seen in years.
“Seeing photographs of families in timelines, hearing about milestones in each other’s families and seeing the hardship faced by loving and committed couples has an incredible impact on how people think about lesbian, gay, bisexual and transgender people,” says Osburn.
2. The friend of my friend is...gay?
Facebook literally puts a human face on the LGBT civil rights movement. When I share photos of my partner and I and a far-flung friend “likes” those posts, her entire network of friends now knows that she knows (and apparently likes) someone who is gay. This network effect breaks down barriers between gay people and those whom we can enlist as allies, or at the very least, as friends.
“Instead of just posting a story about President Obama’s statement on same-sex marriage, I’m able to add a comment on what this means to me personally,” says Tony Pham, vice president of marketing at Life360, a mobile app with more than 15 million users. “Social media encourages people to create their own editorial, which then allows others in their network to participate in this dynamic conversation. The more that you talk about an issue like same-sex marriage, the more that it’s in the public domain and discourse, and the more that people outside of your own social circles will be exposed to opinions different from their own.”

3. Civil rights movements require mobilization of diverse groups and social media excels at this.
Well-coordinated social media campaigns have been instrumental in mobilizing diverse groups of LGBT supporters. Equality California, for example, uses different social media channels to engage different audiences. The organization uses Twitter for live updates from events such as bill hearings or marches. Facebook acts as more of a community hub where supporters can engage with Equality California directly, and allows the organization to target specific information to specific geographic regions. YouTube is often underutilized by nonprofits and is frequently viewed solely as a repository for videos about the organization. But Equality California has also found that YouTube can be a great way to tell personal stories of people affected by the work the organization does.
It’s true that groups who oppose gay rights measures can also employ all of these social media strategies. But LGBT and progressive groups, such as the Human Rights Campaign and Netroots Nation, have had a head start in using these tools, and are now becoming more adept at engaging small, grassroots organizations in using them as well.
4. The kids are alright, and the kids are on social media.
As Pew Research has shown, 63 percent of Millennials support same-sex marriage, while 30 percent of people born between 1928 and 1945 support it. The generation gap in support for same-sex marriage persistseven among conservative political and religious groups. Nearly half of Republican Millennials favor allowing gay and lesbian people to marry, compared to less than one-third of all Republicans.
For the upcoming generation of digital natives, these attitudes have been shaped in large part through personal relationships with openly gay peers who connect via Tumblr, Instagram, Viddy, and other social networking platforms. As Sarah Audelo, senior manager of domestic policy at Advocates for Youth, states, “The thought that [LGBT] people should somehow be denied the same rights and privileges that straight members of our society often take for granted is a moral outrage. I think I am like the majority of my generation in that I don’t arrive at this position via ideology or politics: I arrive at this position from my personal experience with people around me and the core assumptions of empathy, equality and social justice that are the hallmarks of my generation.”
5. Hope is viral.
Harvey Milk said, “You gotta give ‘em hope.” While content that inspires strong negative emotions—such as anger or anxiety—can go viral, the stories with the greatest virality are those that inspire awe, which behavioral economists define as “an opening and broadening of the mind.” And positive content has been shown to be more viral than negative content.
Stories of righteous indignation in defense of the status quo may invoke strong emotions, but they lack the opportunity for emotional communion embodied in stories of personal transformation, such as President Obama’s retelling of his changing attitudes toward same-sex marriage. In other words, hope is more viral than hate.
For the LGBT movement, inspiring, affirming content has been instrumental in helping people evolve in their attitudes toward gay people and toward gay rights. There’s the story about the grassroots movement of LGBT supporters buying Girl Scout cookies in response to a Colorado troop’s decision to allow a seven-year-old transgender child into its troop. Or the backlash against J.C. Penney protestors, who threatened a boycott when the company chose Ellen DeGeneres as its celebrity spokesperson and ran ads featuring lesbian couples; the protests have actually helped the brand. Or any number of viral memes and imagesthat inspire laughter, joy, and hope.
“Social media helps people connect with others who are experiencing common situations and those connections foster hope,” says Jackie Cohen, director of social media and communications at Ticular, a consultancy. “We see examples of this in the LGBT community every time there’s major news on the same-sex marriage front. Posts on the topic fill up people’s news feeds, as everyone applauds the wins and boos the losses.”
There’s still a long way to go in the march toward the national legalization of same-sex marriage, let alone national LGBT equality. According to Equality California’s Osburn, “Both progressive and conservative movements are using social media, and quite effectively as well. While progressives seemed to have had the upper hand about five years ago, we’re finding that the gap has rapidly been closing.” Nevertheless, the tide on public opinion has shifted and will continue to shift. For LGBT equality, the writing is on the wall.
What are your thoughts? Does social media bolster the LGBT civil rights movement? Or could this tool just as easily be co-opted by opponents of LGBT civil rights?
14.05.2012 Update from the Field: Kiva’s new coffee partner and female empowerment in the Middle East
Having been in the field for a little over three months now, KF-17 fellows' posts begin taking a retrospective look at what has been accomplished over the past few months while working with their different MFIs worldwide. From having played a role in getting a new kind of Kiva partnership up and running to working with two MFIs dedicated to helping women get ahead in male dominated Palestine, it is clear that this is the time for a Kiva Fellow to reflect on his or her accomplishments, as well as those of the MFIs they have been involved with. Read this week's posts to find out more about the exciting experiences that two of KF-17's members have had during the lenght of their fellowship.14.05.2012 Cause Related Marketing Videogame on YouTube For HopeLab Foundation
Cause Related Marketing Videogame on YouTube For HopeLab Foundation
In a cause related marketing videogame on YouTube for the HopeLab Foundation called Re-Mission, Roxxi the nanobot battles cancer in the body of a fictional cancer patient. Videos can be part of marketing within your business management structure. Her mission is to destroy a colony of replicating lymphomic cluster cells. The game was designed with young cancer patients in mind by …
...[Continue reading Cause Related Marketing Videogame on YouTube For HopeLab Foundation]
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The wheels of justice move slowly, and it may be some time before Sea Shepherd founder Paul Watson is actually extradited to Costa Rica, but should that happen and he's convicted he faces over a decade in prison.
In brief: Extreme storms have increased in number, with the most extreme storms increasing more than less extreme storms and both more than average storms.
Using alternative fuels, carbon offsets, and strict on-board rules the Atlantic Cup aims to be the first carbon-neutral race in the U.S.
Manta Rays are big animals and they need a lot of space -- but how much an where? A new study tracks just where the rays go.
After Daimler and its Smart Electric Bike, it is now Audi's turn to unveil a special electric bike design.















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